From the monthly archives:

March 2010

This is more a personal observation than a researched study but it seems the role of email is changing constantly in the business communications environment as social networking software advance to play a greater role in this space.

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Lost, Survivor, Dancing with the Stars, or American Idol — if you’re a fan, the real party begins soon after each episode is aired. Location? The community sites where fans gather, tear apart, critic, discuss and share every minute aspect of the show.  That’s where the real party begins.
Everyone’s favorite shows have not just hooked [...]

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Unless restricted by a mega strong firewall policy, I would bet that most, if not half of your employees are totally hooked to social networking websites such as Facebook, MySpace or Twitter… and … that they spend a significant amount of their time in the office interacting with others on those exact same websites.

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It’s been interesting to watch responses from both technology enthusiasts as well as opinions from other big players in the space as Microsoft rolls out its latest Windows 7 operating system. After comparatively disappointing sales of Windows Vista a lot of expectations lie on the new version of Windows and all eyes are glued to how it will be received and perform.

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The Good The Bad The Ugly Of Social Networks & Community Sections On Business Websites

Have you ever come across a company website where the design, look, and feel oozed professionalism and gave you the feeling that you were viewing a “credible website” — until you logged into the community section, forums, or the social network [...]

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Creating a working environment which is truly collaborative and includes every employees contribution is a challenge many businesses have been striving to achieve. In this quest, social networking and collaboration software platforms have been one of the most effective solutions in enabling this.

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If there is one lesson that has held true for social marketing it’s that you have to learn to rely on customers to drive it for you as they will always have control. The third party social software space which includes all the big social networks such as MySpace and Facebook form a massive platform for people with common interests to get together and start conversations.

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