From the category archives:

business collaboration

Creating a working environment which is truly collaborative and includes every employees contribution is a challenge many businesses have been striving to achieve. In this quest, social networking and collaboration software platforms have been one of the most effective solutions in enabling this.

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There are businesses still mulling whether to use social networking software and build a better business collaboration platform for their employees and often they find themselves taking a back seat till they have a solid case why they should go ahead with this. CISCO it seems has come out with a good reason to build a case for better collaboration through great software.

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Microsoft-driven businesses (that includes a lot of businesses the world over) have probably been keeping a tab on the news bits that keep being released around the Microsoft Office 2010 developments. The talk around Microsoft’s vision for Office 2010 started much earlier and Share Point indicated they would focus on enhancing collaboration.

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Groupware technology has been around for a long time now. Almost every business organization has been using some form of groupware or another to create a collaborative work environment independent from geography and location of employees. The Usabilityfirst.com website defines groupware technology as follows…

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social media and business collaboration

Larger enterprise businesses need to communicate regularly with several different stakeholders…from channel sales partners, shareholders, field sales teams, IT, and more. Social networking software turned into a business communication and collaboration platform can be a single channel to communicate and reach out to all these different groups consistently and effectively.

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Social media marketing is not just a buzz word anymore. Businesses are taking it very seriously and despite the drop in budgets and spending on several other forms of advertising, reports show that the social media spend is still on a rise. The food giant General Mills employed the social media power of 900 bloggers about a month ago to promote their range of products.

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The economic crisis and global recession that brought economies the world over to its knees may be showing signs of improvement, but it’s impact is far from over. While the mood is slowly turning positive, the recession has left people more skeptical or more cautious over the financial system and the way business is done, irrespective of where in the world they are.

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While this may be easier to relate to for those who work in large enterprises, regardless of what size and level a business operates at, if you are a product company, product development is core to your being and the better you can make your product development process, the more success you’ll find around the corner.

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I recently read an article from Media Bulls eye titled “Three Things About Social Media Every Business Should Know”. The three things listed in the article are Control, Content, and Conversations. While the author makes a compelling case for these three things (I encourage you to read the article), I’d like to add another “C” to this list; Communities.

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