From the category archives:

Internet Marketing

Product Marketing And Social Networking Software

by Tim Eisenhauer on December 10, 2009 · 0 comments

in Internet Marketing

Have you read the novel “Kite Runner” by Khaled Hosseini? It was a very enjoyable book that sold millions of copies and found just as many fans of the author, who was little known before this book. The fascinating thing about a paperback novel, just like so many other products we purchase, is they have a limited life span of usefulness.

Tagged as: community websites, fan websites, marketing, platform, product lifecycle, social networking, social networking software, Software, word of mouth

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Community Social Software – Towards Two Way Marketing Communications

by Tim Eisenhauer on October 28, 2009 · 0 comments

in Internet Marketing

I came across an interesting statement while browsing through conversations in a community on social software. It came from a sales communication professional working with a global hotel chain — and having seen marketing sales communications in the industry evolve in the 17 years she has worked there, she observed:

Tagged as: Business, community, community platforms, community software, marketing communications, online communities, platform, sales communication, social software, Software, web 2.0

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Social Software For Online Marketing Of Events

by Tim Eisenhauer on October 26, 2009 · 0 comments

in Internet Marketing

Conferences, exhibitions, seminars, conventions and other events are an inherent part of the marketing world and continues to be something businesses rely on heavily to engage their customers, demo their products, kick start discussions, interactions, reach out to people and gather leads for their business.

Tagged as: business events, community website, conferences, conventions, events, events marketing, marketing, social networking, social networking software platforms, social software, software platforms

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Social Networking Software Solutions And Advertising

by Tim Eisenhauer on July 29, 2009 · 1 comment

in Internet Marketing

Context based advertising has come leaps and bounds from old school advertising where every banner or text ad seemed quite random. Now, most sites know what you’re typing, what you’re thinking and display ads that you can connect with. This is supposed to be great not just for the consumers, but for the advertisers too — and it is….in most cases.

Tagged as: advertising, advertising space, business website, community, community site, online community, platform, social networking, social networking software, Software, source code

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Where Do Your Customer’s Live Online?

by sbishop on April 18, 2009 · 4 comments

in Internet Marketing

socialsites

Your customers are active online, that’s a given. So where exactly do they live? Meaning, where does the online action for your product, business, and industry take place? If you cannot immediately answer that question, your business is missing out on some very big potential.

Tagged as: customer service, customers, online survival, service, Social Media, Social Network Software, social networking, social platform

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What is SEO?

by Tim Eisenhauer on March 29, 2009 · 0 comments

in Internet Marketing

Before you hire an SEO company to get higher ranking in Google or Yahoo!, watch this revealing video on search engine optimization. What is SEO, by SEO Expert Steve Wiideman explains in laymen terms what’s involved in a search engine optimization campaign, including website SEO, link building, and performance tracking.
What is SEO – Search Engine Optimization Explained from Steve Wiideman on Vimeo.

Tagged as: search engine optimization, SEO

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5 Ways to Keep Visitors Coming Back

by Tim Eisenhauer on March 3, 2009 · 0 comments

in Internet Marketing

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site.

Tagged as: blogs, fresh content, keep visitors coming back, polls, returning visitors, stay in touch, surveys

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