From the category archives:

online community

2010 The Year Of The Social Community Platform?

by Tim Eisenhauer on February 9, 2010 · 0 comments

in online community

As we get back to work after the holidays the new year kicks off with a lot of promise and a lot of excitement. Just as we cross over into 2010 with the final version 1.0 of our Communifire software platform, there is more to be excited about reading Jeremiah Owyang’s latest post on the web-strategist site.

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How An Online Community Can Add Credibility To Your Business Website

by Tim Eisenhauer on December 15, 2009 · 1 comment

in online community

Having credibility online is key to any business website — and especially in today’s context, there is nothing comparable to third party and customer endorsements, the kind of credibility you can build on the web when they say good things about your business.

Tagged as: business website, community platform, community platforms, credibility, external facing, online community, social networking

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Online Communities – Migration And Control Over The Community Database

by Tim Eisenhauer on December 8, 2009 · 0 comments

in online community

A challenge that we have seen both technology decision makers and business decision makers struggle with is the question on whether to opt for a self-hosted social networking platform or one that runs off a third party server / website and is offered as a service. Both of these options have pros and cons to weigh out and decisions are made, taking into account what’s important to meet their needs.

Tagged as: community database, community platform, control, database, migration, online communities, saas, self-hosted, social networking platform, Software

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Building Customer Retention And Customer Loyalty Through Online Communities

by Tim Eisenhauer on November 18, 2009 · 1 comment

in online community

It seems that more businesses are turning to the online communities as an answer to challenges with building and retaining their customer bases every day. Just the other day, I met with a business development team from a market research company looking towards developing an online community, after they started observing that their current customer loyalty programs (including a fortnightly newsletter) was just not as effective as it was a few years ago when they first started.

Tagged as: business development, community software, customer, customer base, customer loyalty, customer retention, loyalty programs, newsletter, online communities, social networking, software platform

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