How An Online Community Can Add Credibility To Your Business Website

December 15, 2009

Having credibility online is key to any business website — and especially in today’s context, there is nothing comparable to third party and customer endorsements, the kind of credibility you can build on the web when they say good things about your business.

1 comment Read the full article →

Microsoft Office Social Software And Collaboration

December 12, 2009

Microsoft-driven businesses (that includes a lot of businesses the world over) have probably been keeping a tab on the news bits that keep being released around the Microsoft Office 2010 developments. The talk around Microsoft’s vision for Office 2010 started much earlier and Share Point indicated they would focus on enhancing collaboration.

0 comments Read the full article →

Product Marketing And Social Networking Software

December 10, 2009

Have you read the novel “Kite Runner” by Khaled Hosseini? It was a very enjoyable book that sold millions of copies and found just as many fans of the author, who was little known before this book. The fascinating thing about a paperback novel, just like so many other products we purchase, is they have a limited life span of usefulness.

0 comments Read the full article →

Online Communities – Migration And Control Over The Community Database

December 8, 2009

A challenge that we have seen both technology decision makers and business decision makers struggle with is the question on whether to opt for a self-hosted social networking platform or one that runs off a third party server / website and is offered as a service. Both of these options have pros and cons to weigh out and decisions are made, taking into account what’s important to meet their needs.

0 comments Read the full article →

Business Collaboration Software

November 18, 2009

Groupware technology has been around for a long time now. Almost every business organization has been using some form of groupware or another to create a collaborative work environment independent from geography and location of employees. The Usabilityfirst.com website defines groupware technology as follows…

0 comments Read the full article →

Business Collaboration Application Platforms

November 18, 2009

social media and business collaboration

Larger enterprise businesses need to communicate regularly with several different stakeholders…from channel sales partners, shareholders, field sales teams, IT, and more. Social networking software turned into a business communication and collaboration platform can be a single channel to communicate and reach out to all these different groups consistently and effectively.

0 comments Read the full article →

Collaborative Enterprise Blogging Lessons

November 18, 2009

Social media marketing is not just a buzz word anymore. Businesses are taking it very seriously and despite the drop in budgets and spending on several other forms of advertising, reports show that the social media spend is still on a rise. The food giant General Mills employed the social media power of 900 bloggers about a month ago to promote their range of products.

0 comments Read the full article →

Building Customer Retention And Customer Loyalty Through Online Communities

November 18, 2009

It seems that more businesses are turning to the online communities as an answer to challenges with building and retaining their customer bases every day. Just the other day, I met with a business development team from a market research company looking towards developing an online community, after they started observing that their current customer loyalty programs (including a fortnightly newsletter) was just not as effective as it was a few years ago when they first started.

1 comment Read the full article →

Social And Community Software Platforms – When Time Is Money

November 18, 2009

Several months ago, I had a phone conversation with an entrepreneur who was in the process of developing a portal specifically targeted at providing help and resources for women professionals who have just had a first child and trying to balance work and life. In terms of what the portal would need, everything was clear.

0 comments Read the full article →

Community Social Software – Towards Two Way Marketing Communications

October 28, 2009

I came across an interesting statement while browsing through conversations in a community on social software. It came from a sales communication professional working with a global hotel chain — and having seen marketing sales communications in the industry evolve in the 17 years she has worked there, she observed:

0 comments Read the full article →

← Previous Entries

Next Entries →