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We’ve regularly discussed the use of social networking software platforms integrated into business or corporate websites on our blog and talked about the benefits of building an interactive community on your website as against having a “one-way” website which simply pushes information out to visitors.

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Businesses tend to think of their websites as a corporate brochure. A place for visitors to come read about their company, products and services and leave behind some contact information just in case they might be interested in what’s on offer

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A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site.

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