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community platforms

Having credibility online is key to any business website — and especially in today’s context, there is nothing comparable to third party and customer endorsements, the kind of credibility you can build on the web when they say good things about your business.

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I came across an interesting statement while browsing through conversations in a community on social software. It came from a sales communication professional working with a global hotel chain — and having seen marketing sales communications in the industry evolve in the 17 years she has worked there, she observed:

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