Posts tagged as:

community software

What’s common between Ellen DeGeneres, Brittney Spears, Ryan Seacrest, Kim Kardashian, and Oprah Winfrey? They all have between 2 million to over 3 million Twitter followers and staggering number of online fan followers.

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It seems that more businesses are turning to the online communities as an answer to challenges with building and retaining their customer bases every day. Just the other day, I met with a business development team from a market research company looking towards developing an online community, after they started observing that their current customer loyalty programs (including a fortnightly newsletter) was just not as effective as it was a few years ago when they first started.

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I came across an interesting statement while browsing through conversations in a community on social software. It came from a sales communication professional working with a global hotel chain — and having seen marketing sales communications in the industry evolve in the 17 years she has worked there, she observed:

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Communifire our main product, is a unique social networking platform in ASP.NET. Basic social networking is out there with many vendors reaching out on the ever growing demand. Social networking is the way to go, and still many businesses have to catch-up to the bandwagon.

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