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Conversation has been central to the spread of social software in several areas. The very fact that social networking and community websites are great places to start conversations, discuss issues, collaborate and build awareness have made them invaluable tools in the hands of those nonprofit organizations and individuals working towards social change.

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Several months ago, I had a phone conversation with an entrepreneur who was in the process of developing a portal specifically targeted at providing help and resources for women professionals who have just had a first child and trying to balance work and life. In terms of what the portal would need, everything was clear.

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