Posts tagged as:

platform

If there is one lesson that has held true for social marketing it’s that you have to learn to rely on customers to drive it for you as they will always have control. The third party social software space which includes all the big social networks such as MySpace and Facebook form a massive platform for people with common interests to get together and start conversations.

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It is said the best kind of learning comes from participation and interacting with others. The learning which doesn’t come from having to study a prescribed course but rather, which comes sharing what you know and taking what you can learn from others in a collaborative environment.

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There are businesses still mulling whether to use social networking software and build a better business collaboration platform for their employees and often they find themselves taking a back seat till they have a solid case why they should go ahead with this. CISCO it seems has come out with a good reason to build a case for better collaboration through great software.

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Have you read the novel “Kite Runner” by Khaled Hosseini? It was a very enjoyable book that sold millions of copies and found just as many fans of the author, who was little known before this book. The fascinating thing about a paperback novel, just like so many other products we purchase, is they have a limited life span of usefulness.

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social media and business collaboration

Larger enterprise businesses need to communicate regularly with several different stakeholders…from channel sales partners, shareholders, field sales teams, IT, and more. Social networking software turned into a business communication and collaboration platform can be a single channel to communicate and reach out to all these different groups consistently and effectively.

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Social media marketing is not just a buzz word anymore. Businesses are taking it very seriously and despite the drop in budgets and spending on several other forms of advertising, reports show that the social media spend is still on a rise. The food giant General Mills employed the social media power of 900 bloggers about a month ago to promote their range of products.

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I came across an interesting statement while browsing through conversations in a community on social software. It came from a sales communication professional working with a global hotel chain — and having seen marketing sales communications in the industry evolve in the 17 years she has worked there, she observed:

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While this may be easier to relate to for those who work in large enterprises, regardless of what size and level a business operates at, if you are a product company, product development is core to your being and the better you can make your product development process, the more success you’ll find around the corner.

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Context based advertising has come leaps and bounds from old school advertising where every banner or text ad seemed quite random. Now, most sites know what you’re typing, what you’re thinking and display ads that you can connect with. This is supposed to be great not just for the consumers, but for the advertisers too — and it is….in most cases.

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LinkedIn groups have been among the most active online business groups and collaboration platforms with over 30,000 groups created over time. Clearly one of the best features the social networking for business professionals offers, the LinkedIn groups have been a popular place for millions of business professionals to come together, discuss, collaborate and share providing a great resource to its members. It looks like the groups may just get better.

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