Posts tagged as:

software platform

Creating a working environment which is truly collaborative and includes every employees contribution is a challenge many businesses have been striving to achieve. In this quest, social networking and collaboration software platforms have been one of the most effective solutions in enabling this.

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Using social networking sites to build exposure for ones business and then build communities is a great strategy which can result in some really strong long term benefits. It’s little wonder you’ll find a large percentage of fortune 500 companies along with small to mid-sized businesses…

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We’ve regularly discussed the use of social networking software platforms integrated into business or corporate websites on our blog and talked about the benefits of building an interactive community on your website as against having a “one-way” website which simply pushes information out to visitors.

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Groupware technology has been around for a long time now. Almost every business organization has been using some form of groupware or another to create a collaborative work environment independent from geography and location of employees. The Usabilityfirst.com website defines groupware technology as follows…

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It seems that more businesses are turning to the online communities as an answer to challenges with building and retaining their customer bases every day. Just the other day, I met with a business development team from a market research company looking towards developing an online community, after they started observing that their current customer loyalty programs (including a fortnightly newsletter) was just not as effective as it was a few years ago when they first started.

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While this may be easier to relate to for those who work in large enterprises, regardless of what size and level a business operates at, if you are a product company, product development is core to your being and the better you can make your product development process, the more success you’ll find around the corner.

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While business websites and portals created using social networking software platforms are known to have the “community” and “collaboration” as key objectives, there is one other “C” which is just as important and objective to keep in mind.

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