Posts tagged as:

Software

If there is one lesson that has held true for social marketing it’s that you have to learn to rely on customers to drive it for you as they will always have control. The third party social software space which includes all the big social networks such as MySpace and Facebook form a massive platform for people with common interests to get together and start conversations.

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Microsoft-driven businesses (that includes a lot of businesses the world over) have probably been keeping a tab on the news bits that keep being released around the Microsoft Office 2010 developments. The talk around Microsoft’s vision for Office 2010 started much earlier and Share Point indicated they would focus on enhancing collaboration.

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Have you read the novel “Kite Runner” by Khaled Hosseini? It was a very enjoyable book that sold millions of copies and found just as many fans of the author, who was little known before this book. The fascinating thing about a paperback novel, just like so many other products we purchase, is they have a limited life span of usefulness.

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A challenge that we have seen both technology decision makers and business decision makers struggle with is the question on whether to opt for a self-hosted social networking platform or one that runs off a third party server / website and is offered as a service. Both of these options have pros and cons to weigh out and decisions are made, taking into account what’s important to meet their needs.

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I came across an interesting statement while browsing through conversations in a community on social software. It came from a sales communication professional working with a global hotel chain — and having seen marketing sales communications in the industry evolve in the 17 years she has worked there, she observed:

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While this may be easier to relate to for those who work in large enterprises, regardless of what size and level a business operates at, if you are a product company, product development is core to your being and the better you can make your product development process, the more success you’ll find around the corner.

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Context based advertising has come leaps and bounds from old school advertising where every banner or text ad seemed quite random. Now, most sites know what you’re typing, what you’re thinking and display ads that you can connect with. This is supposed to be great not just for the consumers, but for the advertisers too — and it is….in most cases.

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While business websites and portals created using social networking software platforms are known to have the “community” and “collaboration” as key objectives, there is one other “C” which is just as important and objective to keep in mind.

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LinkedIn groups have been among the most active online business groups and collaboration platforms with over 30,000 groups created over time. Clearly one of the best features the social networking for business professionals offers, the LinkedIn groups have been a popular place for millions of business professionals to come together, discuss, collaborate and share providing a great resource to its members. It looks like the groups may just get better.

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There are some businesses that do it well and some that just don’t seem to be cut out for it. We are talking about business collaboration — collective development and fostering a business environment that encourages idea sharing. Some companies have this built into their process and daily functioning so well, they are great examples of how a business can grow by putting their minds together and working as a unit.

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